There are many ways to use Facebook Live to market your business. As you read these ideas, you are likely to think in more ways. When you come up with ideas, write them down to a file so you can test them.

Host a customer contest

Go live and then invite your customers to do it in your group or on your page. Let them know that you want to know how they use your product or service and the difference it has made to them in their lives or business. This is a great way to get testimonials that can even go viral. The live show that gets the most likes wins.

Host a panel discussion with a panel of experts

Bring in some experts on your topic and host a panel discussion. Allow viewers to submit questions in advance so that even those who watch the recorded version can answer their questions. Then let the panel offer its advice on the matter. You can have many questions or just one question, weekly or monthly.

Host an open question hour

You can go live at any time and let people ask questions while you are live. You can warn your people via email and an announcement or by scheduling Facebook Live, but you can also do it at the last minute.

Create private content for your group

An effective way to use Facebook Live is to create content just for your private group. Advertise it on your page, market it through your email and blog lists, but ask them to join the group or membership to get the content. You can even make this another source of income.

Share a day in the life

You have four hours to broadcast, so you can organize a breakout session where you work live while everyone can watch. You can talk about what you are doing, share with them how you do what you do, share your screen, demonstrate what you are doing, etc. during the live broadcast.

Host an hour of live open critique

This will work for many different niches, marketers, content experts, logo designers, trainers, etc. Invite people to stand on the bench and be criticized for something that you can usually fix if they hire you.

Perform regular training

You can train people on how to do things through Facebook Live. It doesn’t matter if it’s knitting, creating spreadsheets, hair cutting, makeup, or cooking. Think about the things you know how to do that are relevant to your audience and show them how to do it.