Sales is one of the most crucial aspects of the business; in fact, businesses can only prosper with effective sales. Cy Charney prescribes all the tips and techniques to ensure sales success. Starting with the need to know your customers and not take them for granted, the book progresses by outlining the various aspects of sales. By emphasizing the need to prospect your customers six months before the final sales act, the author highlights the point of getting feedback regardless of whether you make or lose a sale.
The author delves into the techniques of networking, prospecting, presentation, overcoming objections and closing sales. The same attention has been given to the nitty-gritty of sales, such as the need to listen carefully, the need for the right sales attitude, how the objection is an invitation to close a sale, and the paramount importance of timing in closing a deal. The author thus traverses the wide sales canvas to cover the vast breadth of sales, which is one of the vital aspects of business. In fact, the book serves as an authoritative manual for a complete understanding of the art of sales.
Sales cannot be based on attractive ads alone, no matter how attractive they are from an aesthetic point of view. Selling is indeed a painstaking process and requires a good level of knowledge of the product as well as related topics, astute psychology, effective communication, good decision making, and good judgment.
This book will be extremely helpful as it details the nuances that are essential to mastering sales, especially for beginners. Those line of sales professionals, entrepreneurs, academics, in fact, any reader who wants to take a look at the sales profession will be greatly rewarded as this book can guide them on how to place the cards effectively to achieve an orderly sale. .
As is widely recognized, if you know how to sell, you are in fact learning the art of learning to sell yourself, the most essential ingredient to the success of any business. So log into sales with this book, and you’re sure not to be disappointed.