The PLC product life cycle describes the life path of a product. All products go through four stages, namely the introduction, growth, maturity and decline stage. Every product has a life, part of which has the potential for rejuvenation of the product’s life cycle.

For multiple products, your task as a marketer is more complex, as you will need to map the various life stages of each of the products to stagger and distribute them by stages in the product universe so that each product life cycle is fully optimized for cash generation around the world. the business horizon.

The PLC analysis is a fluid document that should be reviewed annually for planning purposes. Most PLCs do not follow a straight path, and various business and political factors could cause less certainty that the product will live out its life stages as planned.

As a prudent marketer, you should proactively seek to rejuvenate the life cycles of Cash Cow products, in the BCG matrix, in their mature and declining stages.

Product rejuvenation ideas can be generated from the perspective of improving or changing product features, adding new uses for the product, improving the manufacturing process of the product, technological innovation of product packaging, the single channel delivery process and creative etc

Baking soda, a product traditionally used for baking cakes and facing a phase of decline at PLC, has taken an innovative twist of fate for the better. The product development and marketing departments worked together to discover a creative and highly practical new use for using baking soda as an odor-removing agent. The rest is marketing history, and sales have rejuvenated by leaps and bounds ever since.

As a smart marketer, you need to carefully weigh the pros and cons of product rejuvenation. Final decisions about whether to rejuvenate a product and extend its life cycle largely depend on the costs associated with the process, as well as your company’s ability to successfully reposition the rejuvenated product and convince potential customers of its uses. prolonged and added value.