Cleaning service companies often have a ton of referrals and new business coming in all the time, yet many of these companies have a bad reputation because they are believed to hire illegal aliens. In fact, many do and that is why people believe that everyone does. But what can a cleaning service do to promote positive community goodwill?
Well, let me suggest that you join a mobile neighborhood watch patrol or corporate watch program. Why do you ask? Well, it makes them part of the solution instead of being perceived as part of the problem. Also, if we look at the business model of maid service, it actually makes a lot of sense;
LOCAL MUcama SERVICES: These small businesses drive and have scheduled routes for every day of the week. This program is something they will enjoy and will be a very positive influence on the group. Most of these small business owners are very smart and know what is going on in the city, who is doing what, and can easily spot suspicious behavior on the street. They will be very happy to be added to your group and will have many contacts in the city.
You can certainly see why this fits so well with this type of business. And keep in mind, too, that for good PR sometimes you just have to think outside the box. A mobile neighborhood watch is a great way for a business like this to amplify the goodwill of its community and overcome any negative connotations. So please consider this in 2006.