When you already have a website that needs to speak up for your service and reputation, it is a high priority that you spend more time on it. Bringing a new website to income-generating level is often cumbersome and requires specialized skills as well. Here comes the importance of having SEO (search engine optimization) strategies to promote a legal website through search engines.
To be frank, a lawyer can hardly take an hour out of his busy schedule to focus on such website promotion strategies. It requires considerable time, patience, technical expertise, and regular maintenance, something an attorney cannot always afford. Therefore, it is imperative that an attorney have the law firm marketing done solely by professionals.
SEO for Law Firm Marketing:
In the context of the online marketing and promotion services market, search engine optimization companies occupy the largest market share in the web industry. Today, a lawyer does not need to wait a year to see his website in the top 10 of Google or Yahoo search results. Even with advanced specialties like geo targeting, local searches, business results, profile promotion, social media marketing, Google sponsored ads, etc. SEO has become the perfect tool for website advertising.
SEO companies dealing with high-level jobs:
SEO service providers or search engine marketing companies are assigned the project for 6 months to 1 year or more. When the project ends, the website starts to receive more and more visitors / customers and in turn consistently generates high income.
Of course, a website cannot be in the first position in search engine results for long, unless the prescribed SEO task is maintained afterwards. It means, SEO: the technique is full of surprises and scientific secrets. You have to perfect them at least at the basic level.
Even lawyers who have a genuine interest in knowing the SEO procedure in plain language can give this article a try.
SEO process for a law website: Know the summary:
The term “SEO for Lawyers” is quite popular nowadays as most of the seasoned and hobby lawyers are outsourcing their website marketing work to SEO consultants. It starts with finding the most relevant and searchable keywords / keyphrases / search queries for your website. This is to generate potential traffic based on your service’s specific search terms. To simplify, SEO is of two types: organic SEO, which comprises on-page, off-page optimization and inorganic SEO, that is, sponsored ads on Google, Yahoo, etc. (paid advertising)
Here both techniques are briefly described:
On-Page SEO – Fixing website layout and page content issues for easier crawling and indexing by Google crawlers or search engine bots. This includes content optimization, alteration of meta tags (meta title, keywords, description, H1 tags) of web pages, canonical troubleshooting, creation of a Robots.txt file, generation of an XML sitemap, page creation error, creating an account in the Google webmaster tool. and site submission, site verification, update and full maintenance.
Off-page SEO – Generally two main processes: 1. gathering inbound text links through link exchange and 2. contextual link building.
Developing text links means getting votes / recommendations from other competitive legal websites. To generate contextual links, the following processes are involved as follows: writing articles and blog posts, distributing and publishing these on different blogs and good article directories; sending press releases, blog comments, etc.
All of these off-page SEO techniques are applied in such a way that the major search engines can identify your website authoritative, information-driven, and useful to legal clients.
Of course, a good SEO company for lawyers can also promote your website on popular social networks like Facebook, Twitter, and many other social bookmarking websites.