Why is the Alexa rank of your website or blog so important?

How reliable is the Alexa ranking system?

According to Alexa, they collect web traffic statistics from Internet users who have installed the Alexa toolbar or from website pages that display an Alexa widget.

This means that visitors to your site who don’t have the Alexa toolbar installed won’t contribute to your ranking unless you address this by adding an easy-to-install graphical widget to your site’s sidebar, header, or footer. Web. This way, when any of your site’s pages are visited, a request is made to the Alexa system to retrieve your site’s current ranking, and at the same time, Alexa will record the request as a qualified visit to your site and your Alexa ranking will be adjusted accordingly.

All Alexa ranks are based on the previous three months of traffic data collected and an average trend rank is calculated by comparing this data to all other sites in the Alexa database.

The trending rank of any site is calculated according to the following criteria:

1. Reach – The percentage of global Internet users who visited the site.

2. Page Views – The percentage of global page views the website received

3. Page Views/User: An estimate of page views per site visitor

4. Bounce Rate – The percentage of site visitors who closed the site after visiting just one page.

5. Time on site: an average estimate of the time each visitor spends on the site

6. Search Rate – The percentage of site visits that were referred from a known search engine.

Alexa has recently stated that their toolbar has achieved over 10 million downloads worldwide, but I’m not sure how long this claim refers to. I’m confident in assuming that a large percentage of toolbars will remain installed and thus continue to contribute to the accuracy of the Alexa rating system. However, this highlights the need for webmasters, who want the best rank possible, to install an Alexa widget on their sites.

Although not everyone in the web development industry believes that Alexa is a reliable popularity ranking system, Alexa (an Amazon company) remains at the forefront of global website rankings and receives worldwide recognition for it. I recently googled the keyword “website ranking” and the results were clear. It was Alexa.Com that was at the top of the search results.

Unlike Google’s Pagerank systems, the lower a site’s Alexa rank number, the higher the ranking. Google operates a reverse system where a higher number indicates a higher rank. At the time of writing this article, Goole was ranked no. 1 on the Alexa Top Sites list, closely followed by Facebook, YouTube, and Yahoo.

But, with all that said, what does having a high Alexa rank do for your site?

Ranking your site is very important for website recognition and monetization. Many website flippers use Alexa to help them make a calculated decision regarding the financial potential of a website on the open market. There are also websites that provide estimates of website value, and once again, a website’s Alexa rank is used when making their calculations. Businesses like these find Alexa rank to be a very useful tool in determining the overall popularity of a site and, in turn, the site’s potential financial viability.

A high rank could imply high traffic and this often attracts advertisers when looking for potential ad space. For those looking to enter the affiliate marketing industry, sellers of products and services often require a high rank before allowing membership to their affiliate programs. In this way, they feel sure that their products or services are being advertised on sites with good traffic and, therefore, with a good reputation. Websites with lower ranks are often rejected.

Tracking the movement of a site’s Alexa rank is a very important practice for any web developer or blog owner. By closely watching ranking movement in relation to changes made to the site, a web developer or blog owner can make informed judgments about the effectiveness of changes or additions to the site and then act accordingly. But Alexa.Com does not offer tracking features to any website that ranks higher than 100,000, and as a result, the only way to track changes has been to visit Alexa.Com every day to get the results and record them. in their own way. Perhaps as a spreadsheet or in a notebook. A Google search for the term “Track Alexa” can give you some great tools to do this for you.

In conclusion, although a million or two users of the Alexa toolbar and Alexa widgets cannot give us an exact ranking of the popularity of every website currently served on the world wide web, the information provided by Alexa can give us a basic idea about the general traffic to the site and where the traffic is mainly derived from. Alexa rank is important for any website because it provides recognition, increases monetization potential, and provides important information that will help web developers improve the quality of their sites by improving the visitor experience. Therefore, tracking your site’s ranking is exceptionally important.