LinkedIn, a popular business social networking site, has emerged today as one of the potential platforms for developing and promoting business. LinkedIn, known as the most powerful site for entrepreneurs, currently has more than 90 million registered users. Professionals around the world look to LinkedIn more to brainstorm industry details, strengthen business ties and contacts, and expand reach. The site offers multiple scopes for social media marketing with new features that are regularly introduced to it. There are essential LinkedIn marketing tips that can help people get the most benefit for your business and your products / services. By serving as a poignant advertising tool, LinkedIn can serve to deliver a marketing pitch for an individual’s professional field.

Below are five important steps that can help registered users to use the site as a social media platform to promote and advertise their business alongside the company’s products / services.

Keep your profile active – It is very necessary to update your LinkedIn profile regularly to get maximum visibility on the web. Be sure to highlight your field of expertise and experience in the particular area. This will bring visitors not only from the site’s domain but also from Google in general. Let your profile page be clearly visible in the Google search result at all times.

Make the most of research tools: You can use the LinkedIn site as your social media platform by making use of more and more research tools. This implies the wide reach that the site offers to users who can search a large group of people belonging to a particular industry.

Join new groups: Perhaps one of the best LinkedIn marketing tips is the group option that allows a person to associate with a number of professionals in the field of interest. Not only can you learn the contact details and business portfolio of other group members, but you can also express your own ideas through the Responses section of LinkedIn. The Open Groups option available on the site encourages broader discussions and has a different visibility on the web.

Scope of updates: LinkedIn offers the unique opportunity to share content directly that allows you to upload news and updates about your business portfolio to the site. You can make use of the appropriate tools to connect your news and updates to your blog, twitter, etc. This will instantly connect you with multiple members of the site who share the same interest as you.

Testimonials Help – It doesn’t matter if you’re an employee or a businessman, the relevant testimonials page on your LinkedIn site can help you grab the attention of your potential customers. Collect success stories and reflect them on your testimonial page to ensure maximum traffic for your page. The word of mouth marketing strategy helps a lot in the business field and LinkedIn offers you this option.

So when you have all these options available without the need for a premium membership, you should use them to achieve the best online marketing and networking strategy for your business.