If you want your video production business to make a big difference in the marketplace, establish a relationship with the meeting staff at your local trade and convention center or any other location where important corporate meetings are held. In Chattanooga, TN, where I am located, there is a major mall and about 3 hotels that host all the important meetings. Therefore, I have worked hard over the years to make sure that you are very familiar with my company and that I am very familiar with its decision makers and staff members.

This creates a smooth audiovisual experience for your client because you will already know the right people to contact to put on a good show. If you don’t know these people before working on site, it will be much more difficult to get what you need in a timely manner.

Electricians won’t move around that fast for someone they don’t know, operations team won’t bring you the table you need backstage for your equipment in a timely manner, etc. The list goes on and on.

Also, by meeting all the right players, when your client realizes in the planning stages that they have forgotten an important detail, they can simply say, “I have a good relationship with Mary at the mall. I’ll give her a quick call. and we will deal with that issue as soon as possible. “

This reassures the client and helps them realize that they will never be able to hold these types of corporate meetings or events again without you.

For one of my corporate clients, I have produced 10 meetings over 5 years. Each meeting generates between $ 15,000 and $ 20,000 in revenue, so you can imagine how valuable it is to create this “we can’t do it without you” feeling with all of your video production clients.

It is better if the vendors you rent your AV equipment from actually configure and test the equipment rather than have you configure it yourself. The obvious reason for this is that they understand your equipment and will be able to set it up faster than anyone else.

Another reason is that if they break it, they buy it instead of you having to pay for it, repair it, or replace it. Plus, while they take the time to configure everything, you can focus 100% on your client’s needs and manage the entire event remotely. The moment you roll up your sleeves and start running a cable or setting up a camera, the harder it is to anticipate problems, needs, etc. as the meeting or event approaches show time.

Finally, it is much more impressive when your client walks into the meeting venue and sees 10 people running around setting up the equipment for you than when they see you and your intern doing it all. The perception is that you run a large trade and that you can handle your large and very important event.

Never let corporate executives see you sweat (literally). They want to trust that you can handle the whole situation. When was the last time you saw any of your executives sweat? Never!

Decision makers like to hire other decision makers when it comes to handling their important events and meetings. Let them see you making decisions while setting up and testing your video production equipment instead of doing it yourself.

You don’t have to worry about your video production company spending so much on labor. In most cases, your suppliers’ labor charges won’t be that expensive, mainly because they make most of their money from rent and rarely try to make money from labor.