SEO, search engine optimization has been the thorn in the sides of many companies when it comes to their online marketing efforts. Those who chose to carry out their search engine optimization in-house soon found that it required a lot of time and concentration, which would drain their valuable resources. Those who used internet marketing agencies soon saw a return on their investment.

Then, as a nasty joke, Google released its Pigeon update in July 2014, which made search engine optimization even more complicated than before. The new update was developed to make online searches more convenient for mobile device users looking for a particular product or service. With their location active, Google can now provide them with the most relevant results in their local area first, this means that businesses have had to include local in their search engine optimization services to make sure they are seen first, reaching their audience. local. with ease and convenience.

Let’s admit that SEO has become very complicated and time consuming, which is why so many companies use the services of internet marketers to free up their valuable resources for other important tasks within the company. There are a few things you need to know and do when it comes to local search engine optimization and making sure the services you are paying for include them.

The first thing to do is make sure you have a Google My Business listing. This is imperative, you will go straight to one of the major search engines with this simple setup that takes a few minutes. You need to ensure that each section is completed in detail and ensure that your address and contact information are accurate, which will allow Google to identify your location without delay so that they can crawl your page and rank you in the search result of potential customers. .

Next, you need to make sure your business appears on all the other top online directory sites, like Yelp for example. Again, you need to ensure that each section is filled out in detail, which will make it easier for search engines to identify your business based on location and then rank it accordingly. This helps you reach a wider audience within your local area, ensuring that your visibility will improve in the future.

From here, you need to have your customers give online reviews about your products and services or testimonials that you can add to your website. Reviews are a great way to get noticed online for your local search engine results. Talk to your SEO expert to identify the best way to do it. It can be something as simple as when customers buy from your website, they receive an email a few days later asking them to rate your service or asking them to provide a review based on their experience.

A very important part of local search engine optimization is making sure to include your address and location on your website. Now this may seem obvious and you’re already thinking that you already have it on your contact page, but to ensure that each of your pages is ranked effectively, you will want to include our location on each and every one of your web pages. to get the best end result.

Links are another very important part of local search engine optimization services. Link building helps you reach your audience and improves your visibility with search engines. You want high-quality links from trusted sources that are relevant to your industry, they must be location-based to meet Pigeon’s upgrade requirements.