Total customer service is a business and management philosophy built on the belief that an organization truly honors people. Yes, people who are inside and outside the organization. Furthermore, it is the relationship between these two groups of people that actually produces the preferentially beneficial results for all.

Total Customer Service suits a public, private, or professional organization that is first setting up to proceed and grow by offering an idea, product, or service to customers. Therefore, the practice of Total Customer Service is what these organizations must prioritize as the first priority.

What is Total Customer Service? Any individual owner or leader of an organization can define it however they want, but that definition loses its meaning, importance and relevance, once it is not adjusted to the closing of a sale that is the last exchange between the personal organization and the clients.

Total Customer Service is defined as serving customers, in particular loyal customers, consumers and potential buyers, with the intention of obtaining tangible and intangible gains from the exchanges of the offers.

Please note that the key word in Total Customer Service is to serve, and the action is to serve, and this together is total, total and total, and is done by people within the organization who are servants of God and therefore Therefore, they provide organizational services. to the people who are the customers.

Thus, the success of any organization is related to the level of satisfaction of its customers. This satisfaction includes that customers obtain benefits and advantages in terms of value, quality, quantity and price.

* Value implies care, and in particular Total Customer Care, which is caring for the customer and therefore, in return, caring for internal people and the organization.

* Quality implies an offer that is considered sold when an organization received the reward in exchange for a completely satisfied customer as a result. This means that the goods returned or money refunded is not considered a sold offer. In fact, these are quite expensive and completely unnecessary.

* Quantity implies knowing that customers receive the full weight of the physical and advantageous benefits they deserve.

* The price implies an exchange of money or its equivalent to obtain value, both in quality and quantity, in proportion to the intention and the act of the final purchase.

In terms of providing all of this, then individually, each staff contributes to Total Customer Service, which includes being proactive in educating customers, providing information, and actively receiving feedback. All these efforts are aimed at closing sales and generating profits for the organization.

Therefore, people within the organization will prefer to know who the customers are, and also to understand the customers’ intent, attitude, behavior, character, personality, communication, interaction, relationship, approach, so much so that the solution achieved ensures that customers buy the offerings with total satisfaction.

That is why an organization must have a fully integrated system in place that is focused and driven by Total Customer Service as a culture to ensure customers are fully satisfied and offerings are ultimately sold. Therefore, the organization enjoys customer retention. The organization will then proceed with continuous improvements to ensure superior and lasting Total Customer Service.

However, should there be customer issues that require resolution, then the entire force within the organization must be in concert driving the synergistic process to resolve these issues accurately, immediately, efficiently, and effectively.

Remember that the starting point is the hiring stage, in which each member of the organization’s staff must undergo a special program to get them used to performing Total Customer Service.

The program includes:

* Accuracy, that is, “yes, I know and I fully understand what you mean.”

* Immediacy, that is, “yes, I offer you the solution to fulfill your intention by being here and now.”

* Efficiency, ie “I will not continually pass the bucket higher and higher through the organizational structure. I can figure this out myself.”

* cash, ie “this is a special case beyond me, but please relax now, I have all the necessary details on record, and proceed now to present this to the person in charge, and rest assured that an immediate solution will be found.” remedy your situation.

Furthermore, each staff member is not allowed to explain any limitations within the organization as an excuse, but instead encourages them to provide abundance to ensure total customer satisfaction through continuous organizational improvements.

That means that the organization will always facilitate staff as support, so that he or she can then facilitate clients as reciprocal support to the organization.

The ability to relate to and handle the customer and ultimately resolve the issue will continue to pay off for the person who has taken on the responsibility of providing that excellent service. This is a recognition of the staff with the aim of promoting it in the next performance, as well as to be seen as a model of excellence in the practice of Total Customer Service.

The message is clear, an organization that prefers Total Customer Service as a top priority will inevitably find that their customers will become unofficial word of mouth advertising. These customers understand the organizational motto “When we’re not good, tell us, but when we’re good, tell others.”