The ‘About Us’ page is a vital part of any website. Actually, it is one of the most visited pages of each and every website. Think about it: If you’re looking for information about a company, organization, or individual, it’s probably the first page you look at on their website.

Therefore, one of the first impressions you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially since it’s one of the best pages on your website for you to really customize and get creative with.

We’ve all seen good ‘About Us’ pages and we’ve all seen bad ones as well. So the initial question here is: What makes a really good ‘About Us’ page?

Be unique

First of all, we definitely think it should be memorable.

The “About Us” pages that we all remember are the ones that really stood out to us: maybe the page was funny, entertaining, used a lot of great pictures, or something else that made it memorable.

Whatever it is, find the unique points of your business and let it creatively shine in your ‘About Us’. Depending on your business style, you can make it work to create an “About Us” page that stands out from other businesses in your field.

Also, keep in mind that your consumers will appreciate a company that doesn’t take itself too seriously. If you show a little humor and uniqueness through your ‘About Us’, it will reveal a quirky side to your business that will be appealing.

Personalize your page

The second thing to remember when creating a good and effective ‘About Us’ page is to customize it enough to suit you and your business. It must contain information that relates to its users and consumers. Personalization will also help show the human side behind your business and brand; depending on the amount of information you are willing to share.

However, if you think you are a company that does not want to reveal any personal information about you or the people behind the company, there is still a way to personalize your brand through your ‘About Us’. Think like a global brand and reveal the intricate details of your company – for example, show how your business came to be and reveal other interesting tidbits that only your true fans would like to learn.

tell your story

If your business has a particularly interesting or unusual backstory related to how it came about, then that would also be a fun way to make the most of your “About Us” page.

Reveal your story: how, why and what your business ultimately represents. This is particularly effective if you have a brand message for your consumers, or believe that your company personally has something to offer that differs from the rest of the market.

However, always keep in mind the fact that your ‘About Us’ page should not be too long. You don’t want to overload your consumers with too much information or actually bore them off the page. You want to keep your page eye-catching and interesting. It’s wise to break up any large body of text or information with fun images or a particularly pleasing color scheme.

Create a business timeline

Another fun way to reveal everything about your business that won’t be too wordy or uninteresting is through an interactive timeline.

This is also a great way to easily showcase significant times when your business expanded and highlights for your company. He keeps the tone positive and focuses on the success of his business over time.

Also, if you make it interactive, you can let your users click to read more about the milestones they find interesting. This will entice them to read more and spend more time with your website and business.

Be clear and concise

In addition to inserting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must, above all, be informative and clear.

The “About Us” page should succinctly explain what your company does and what it’s about, but in a fun and relatable way. However, don’t go overboard with the explanation: the best “About Us” pages are concise and simple, making it easy for the audience to understand your business and your intentions.

Another solid way to inform your consumers in a useful way is by using some testimonials. Ask your previous clients for these and their comments, and remember to assign their names and authority to the quotes. Testimonials will make your business look more legitimate and successful, as well as quietly brag about the strength of your consumer base.

The people behind your business

If your company wants to be more friendly and relatable, then you may not necessarily want to focus on your business and its goals. In that case, it may be more attractive to focus your ‘About Us’ page on you and your staff members. Especially if you have a small team, focusing on your staff can be a very effective way to engage your consumers as they can see the people behind your business.

You don’t need to include a lot of information about anyone in particular, and certainly no really personal details. However, if you can get staff members to write short paragraphs about themselves, revealing a wacky snippet about themselves or what they do on the team, that will be enough information.

It is also essential to use photos for each staff member and make the images look fun and unique to truly reflect the feel and personality of the company. Interesting images complement any ‘About Us’ page.

We hope you’ve enjoyed our examples and ideas on how to create a good ‘About Us’ page. Take a look at your own page – are you inspired to make the little changes that really make it stand out?

All ‘About Us’ pages are different and should be designed to fit the personality of your business! There are no strict rules, just remember to spend time and don’t ignore the importance of this page.