The spread of the Covid-19 pandemic has wreaked havoc all around us. Businesses and life in general have suffered a lot and we still seem to be inside a tunnel hoping to see the light soon. Several businesses have been pushed to their limits and are forced to re-strategize and reinvent themselves. Innovation has become the key to its survival.

While new-age companies already had the advantage of being digitally active, their reliance on digital marketing grew even more. On the other hand, companies that became more connected to conventional forms of marketing, such as in-person events, trade shows and expos, etc., suddenly found themselves in troubled waters. Therefore, there has been a pressing need for companies to opt for digital transformation to remain competitive and avoid extinction.

Here we mention 5 reasons for companies to adopt digital marketing as soon as possible.

1. Visibility and competitive advantage: With the increasing penetration of the Internet, it is becoming more common for people to go online to start their search for products and services. They usually discover your products and services through emails, search engines, social media channels, and websites, etc. The more people find you online, the more business leads you can generate. No wonder digitally savvy companies are doing more business. So investing in digital marketing can give you that competitive edge.
2. Performance analysis and building strategies accordingly: Once you have started implementing digital marketing strategies, you can monitor the performance of your campaigns with analytics tools like Google Analytics, Facebook Analytics, and Instagram Insights, etc. For example, Google Analytics can help you track key metrics like the number of visitors, bounce rates, and time spent on different pages on your website. Helps you gather insights into what’s working and what’s not. Furthermore, you can develop your future strategies based on these insights.

3. Optimization of the marketing budget: Last year was a nightmare for tourism, hospitality, events, travel, etc. companies. Even other businesses that were heavily reliant on traditional ways of marketing suffered greatly due to the lockdown restrictions. However, there have been enough stories of how the shift to digital helped them stay afloat in the new normal. Although marketing budgets took a hit, some companies were smart enough to redirect what was available towards digital marketing. It became a revelation to many of them as they found new avenues for lead generation. It has given businesses a vision to optimize their marketing budget in ways that make the most of both conventional forms of marketing and digital marketing.

4. Employee Empowerment: With more and more companies adopting an integrated marketing strategy, employees feel empowered because digital tools allow them to get their work done faster and with greater transparency. Since this is a constantly evolving field, learning and development are a key aspect of this work. All of this contributes to innovative business practices that enable employees to make informed decisions faster.

5. Income increase: With multiple digital marketing channels at your disposal and effective use, you can grow your organization’s revenue at a faster rate. 81.7% of respondents to a survey conducted by Grin agreed that digital marketing increased their financial performance. This is solely due to a data-driven marketing model with innovative concepts and strategies that help organizations reach new markets while maintaining the same interest in existing markets.

While the adoption of digital marketing strategies has become something of an emergency pill in this pandemic era, there are enough reasons to believe that they will continue to be an integral part of organizations’ marketing strategies when things return to normal. . Furthermore, they would be better prepared to handle such eventualities in the future.