Insurance is a tough business, up to 90% of insurance agents go out of business within 3 years of joining the industry. While some agents make a lucrative income in the insurance business, many others find that being an insurance agent is never easy – there is always rejection, dejection, and abjection.

There may be circumstantial factors that lead to the departure of some agents, some agents leaving the business probably feel that they are not suitable for the business. They may even wonder if it has something to do with their personality.

Is there the right personality to be an insurance agent? Do you need to have the right personality traits to be successful in the insurance business?

Let’s take a look at the different personality types. There are many personality models. One of the popular models is the DISC Profiling Model designed by John Geier based on the work of William Moulton Marston. In this model, there are four observable personality styles, namely:

Dominance: related to control, power and assertiveness

Influence: related to social situations and communication.

Stability: related to patience, perseverance and consideration.

Compliance: related to structure and organization

So, the people of what type of personality are the most suitable to practice the profession of salesperson?

Sellers are typically required to see people, get to know them, build rapport, and convince them to take action.

It has always been believed that people with high influence styles are born as salespeople because they are good communicators. They are in their element when they are in the sales business.

High-influence style marketers are friendly, upbeat, enthusiastic, and outgoing. Being good conversationalists, they always like to be the one to start a conversation. They love to interact with people and know how to use humor to improve relationships. They know a lot of people and have a wide social network. These are the qualities that make them natural sellers.

Does that mean that other personality types are less capable of being outstanding sales producers?

In fact, all personality types have their unique strengths to do well in the sales business.

Marketers with high dominance styles are determined, ambitious, and aggressive. Success has a special meaning in them. Being challengers, they like to raise the bar and set a high standard.

Their job is to win and they will not be content with mediocre achievements. They can work really hard to make sure they are ahead of their competitors. For them, failure is not an option.

Insurance producers with high compliance styles excel in the sales business by diligently following sales systems and processes. They are also good at organizing work in a systematic way.

They value precision and pay attention to detail. They do quality work and deliver quality results by staying focused and demonstrating a high degree of commitment and professionalism.

Insurance salespeople with high stability can connect with people easily. By being patient and caring, they are able to empathize with customers. This helps them better understand customer needs.

Regardless of your personality, you can be just as successful in the insurance sales business. Discover the strengths of your personality traits and capitalize on them. At the end of the day, it is you who shapes your own destiny.