The truth? Email marketing is still incredibly popular today, and it can be the strongest possible online marketing strategy for any business. Based on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing channels combined account for almost 60% of the content indexed by search engines each month. When used correctly, email marketing can easily meet and exceed the SEO results you’re looking for.

Before you delve into the email marketing software that best suits your business needs, you must first define your goals. What do you want to achieve with email marketing? Do you simply want to send new prospects your company’s promotional message or are you looking to build long-term relationships with current and future customers? Do you need an immediate answer or do you like to keep your audience engaged with a more subtle approach? Any of these strategies can be accomplished through email marketing, so it’s important to consider which approach will best serve your goals.

For those looking for immediate answers, email marketing software like Roboform’s Aweber could provide a solid solution for immediate follow-ups. Email campaigns generally require very regular follow up, at least once a week, but preferably daily. Roboform Aweber includes support for a wide range of email formats and autoresponders, including Aweber, Send Later, and ParetLogic. Autoresponders work as a one-stop solution for sending email messages to potential customers, including information about the business, product, or service being sold. While it is possible to incorporate Aweber’s live chat feature into an email marketing campaign, it may not be the best way to reach customers, as those who need immediate information may not be ready to talk right away. .

GetResponse is another extremely easy way to send emails to potential customers. Users familiar with popular email marketing software will be familiar with this program: GetResponse is often used by many small businesses to send out promotional emails that will attract new leads and keep older ones interested. This software has been around for a while, so there are plenty of options available to help you get rid of that inevitable email marketing plateau. One of the best ways to use GetResponse is to embed it in a capture page that will be sent after a lead signs up. A form to collect the person’s name and email address goes in the body of the email, so all the customer has to do is confirm their registration with a simple click of the “send” button.

All three of the most popular email marketing platforms offer some version of an integrated autoresponder, either for free or for a nominal monthly fee. WordPress is one of the most popular, as its user-friendly interface makes it easy for even a beginner to handle. For less than $5, you can set up a WordPress blog and turn it into an effective sales tool. Since WordPress can be used for just about anything, from simple informational pages to powerful ad campaigns, it appeals to both businesses looking to stay on top of their competition, and individual sellers who need to impress potential buyers. WordPress email marketing services can make your life so much easier by helping you take the best of traditional email marketing and turn it into an even more effective online marketing solution.

Another popular email marketing strategy these days is the use of email newsletters as a digital marketing strategy. Newsletters are perfect because they are convenient and effective. They don’t need to be broadcast to everyone on your list, which eliminates the chance of them being missed. Newsletters can be sent directly to enabled email addresses or websites, which means you’ll have an easier time selling to people who aren’t on your list. Because newsletters are also easy to personalize, you can customize them to fit your recipient’s interests, making sure your messages help them take action.

When using email marketing tools like OptinMonster or a similar builder, the idea is to create as many accounts as possible to increase your conversion rate. OptinMonster can help you by giving you several different options for your website name, description, signature, and link. You can use the OptinMonster builder to create an unlimited number of email marketing campaigns for a very low cost. With WordPress, you can easily customize these signup forms to make sure people who sign up for them know where they’re going and what they’re signing up for.

Another way to effectively incorporate email marketing through your autoresponder series is by using Convertkit software. Convertkit is not only inexpensive, but it comes with thousands of pre-built messages that are tailored specifically to each subscriber. This means that you can design separate messages for different categories of your subscribers, making sure that each group of subscribers has something different to read and respond to. Once you have your subscriber list, you can use the Convertkit software to help you send emails at scheduled intervals or automatically based on when your subscribers have read your last message.