Break down your options

Choosing blogging topics doesn’t have to be a big task, but it does have to be done the right way. Choosing the right blog theme is decisive for your business. You need your content to be engaging, whatever its purpose. When you make it really engaging for your readers, you’ll find people sharing it left, right, and center.

So how do you go about choosing a theme?

The easiest way is to break down the different purposes of your content, i.e. what you are trying to accomplish with what you are putting on your blog. People are always complaining and complaining that they have nothing to blog about, or have a hard time coming up with ideas. The reason people don’t know what to write about is because they haven’t broken down their options and that’s what I’m going to explain to you now.

Option 1 – Instruct

The first option, or should I say the purpose of your content, is instructional. You can write about a particular topic and do it in an instructive way. Now this can be a step-by-step piece or it can be a bit more general, but these types of posts tend to be very structured and created in a way that people can very easily take action from them. For example, this could include a step-by-step blog post on how to set up a YouTube account, or it could be a post on how to change your car’s headlight bulbs. As with every piece of content you post, it needs to be specific to the audience and give value to those who read it. As long as people find the value, they will be more than happy to share your content and once it goes viral, it can create a huge influx of traffic to your blog.

Option 2 – Entertain

Sometimes people just want to be entertained, how you choose to do it is totally up to you. Depending on the niche you are marketing in, entertaining people can be difficult, but it can also be easy. I personally like to include these from time to time, but I try to write in a way that makes people smile anyway, after all, what’s the point if you’re not smiling?

Anyway, there are different ways to do this, personally, if you’re going to do an entertaining piece, it’s a good idea to use video because, in my opinion, it’s much easier to be entertaining. If you’re on camera, you’ll naturally seem entertaining, or people will find your presentation skills amusing. Trust me when I say this, it’s not such a bad thing, some very popular YouTube channels started out with poorly presented videos.

Another option you have is to write a list of errors. This is one of those lists of things that relate to your niche and irritate you endlessly. People will relate to these and find them funny at the same time, as long as they are written in good taste.

Option 3 – Rewrite content

Rewriting people’s content is fine, but that doesn’t mean you can plagiarize it either. If you’re going to do this, you need to add your own analysis and points, writing everything in your own style. It’s fine to use your ideas and build on them, you may even want to link to other outside sources that people will find useful. The internet is crying out for content and if you can expand on the work that already exists, then you are doing people in your niche a great service.

Option 4 – Blog about what you learn

The easiest way to generate new content is to simply write about what you learn. Learning is a continuous process, you should always be learning new skills. In our case, it’s learning how to market online, learning advertising skills, sales, content writing, the day-to-day running of the business, and the list goes on. The point is that every time you learn a new skill related to your niche, you should write about it. If you are already a knowledge source, it shouldn’t be a problem. All you are doing is sharing your expertise on a particular topic, if you are not an expert yet, become one, it really is that simple.