In this article, I’ll show you how to creatively reach more patients with plastic surgery marketing.

The secret is to be compelling so that patients who see it want to share it with their friends and family. For example:

Facebook Live Cosmetic Treatment Video

Here’s how to get plastic surgery marketing to more patients … Have your staff record a video performing a simple cosmetic treatment on a real patient. Do something simple like a peel, IPL, or microneedle treatment.

Explain to the audience what you are doing and ask the patient how you are doing it so that viewers can see how easy it is to perform cosmetic rejuvenation. Invite them to your practice for a complementary skin analysis and encourage them to share this video with their friends and family.

Encourage viewers to “comment below” so that you can respond to their concerns and questions. Interaction helps generate interest and sharing.

Word of mouth referral program

Another retention strategy that makes sense is a referral program.

There are many ways to do this, but my advice is KEEP IT SIMPLE. These programs bombard when they are too complicated and confusing for patients and staff.

A super easy referral strategy is Personalized word-of-mouth recommendation display with on-the-go recommendation cards because your patients would refer more often IF they were reminded AND made EASY to do so.

This strategy is How to Make Plastic Surgery Marketing Reach More Patients and generates new patients every week and makes it easy for your patients to show off you to their friends.

So you don’t expect new patient referrals to come in, they just come automatically because they are part of your plan.

YouTube Q&A with the surgeon

Getting Plastic Surgery Marketing To More Patients also includes YouTube videos. Start your own YouTube channel and answer the questions you receive from your patients. Don’t overthink this or over-prepare. Just speak frankly as if you are speaking to a prospective patient who is asking you questions about the procedure that interests you.

After uploading each video, email your patient list with the link to click to view on YouTube. Name your video with a compelling question; I mean, how long is liposuction downtime?

Now anyone online looking for the answer to that question will find your video.

Previous strategies on how to get plastic surgery marketing to more patients included internal and external marketing ideas to execute. You can outsource to an experienced vendor who knows about graphic design and social media advertising or assign it to your most tech-savvy employee. They can “learn as they go” by researching forums and tutorials.

What to do next

If you want to focus on the right activities and get results 5 times faster than other practices, download my free marketing checklist now!