In these technologically advanced times, the Internet has provided many business solutions to people. Among them, e-commerce is fast becoming a highly sophisticated and developed business. Magento is a new generation PHP-based open source e-commerce solution that offers a host of benefits. It offers merchants total flexibility and power over the appearance, content and functionality of their online store.

People involved in online shopping cart websites will find magento’s services very attractive and useful. The USP of Magento is its eye-catching and easy-to-use designs that make a user’s visit to your online store pleasant and hassle-free, thus increasing ROI (return on investment)., Shopping deals, content, inventory and other functionalities by taking advantage of magento e-commerce. . These benefits have made magento completely popular in today’s e-commerce scene.

The Magento shopping cart tops the list, when it comes to building an excellent shopping cart website in a very short amount of time that is also packed with extra ordinary features and a simple user interface. Many online shopping cart website owners use Magento as a podium for their thriving online stores.

Magento is highly customizable using extensions and modules. Magento is built on a completely modular rendering that provides unrestricted scalability and flexibility. A part of the Magento modification is the magento extensions, which allow administrators to insert various functionalities into the existing system. Extensions can modify functionality, but are denied access when it comes to changing core codes. This is very advantageous as changing the core code can prevent you from updating your Magento. There are basically three types of extensions, namely interfaces, modules, and themes. Online store owners can choose from thousands of extensions available online for better functionality without compromising standards and compatibility.

Magento also supports plugin features to increase functionality. There are numerous magento plugins available on the aftermarket that will help online shopping cart website owners customize applications and enhance existing features.

The various features that magento offers are: –

• order editing
• multi-currency support
• product comparison
• I pay as a guest
• free shipping option
• order tracking and management
• easy search options
• multiple images per product

With thousands of store owners using magento, to stand out from the rest, you will need custom magento themes to reclaim your unique terrain. There is nothing wrong with the default magento theme, but in order to attract and retain customers on your site, you need to have some advanced features that will set you apart from the pack. Some of the modifications that you can apply to make your site unique are: –

• multilingual competence
• user account management system
• Easy to use
• full commercial control
• implementation of social networks
• magento SEO

The SEO facility of magento helps to increase the page rank of the website, thus ensuring more inbound traffic. It also provides you with amazing functionality to generate meta tags, xml codes and keywords, titles for your manufactured products and category pages. Magento is the latest technology offering for development and should be welcomed.