Real Estate Wholesale: How to Invest More Homes

There is no doubt that we are in incredible times to make quick profits when selling houses. The 3 magic ingredients needed to be a successful property wholesaler are, of course, getting your hands on loads of quality products, easy access to instant financing to finance your business, and building a large database of actual end-buyers. So what can you do to improve these 3 key factors so you can turn more homes, faster?

Find real buyers

Yes, you can find some retail buyers to trade your properties to for great spreads. However, it can take a lot of work and investment to consistently generate these types of buyers. It’s much easier to cultivate a strong group of investors who either have the cash to buy and will put in the effort to rehab and sell these properties themselves or who want to keep and rent them out.

These investors were not born yesterday. They know how to source their own components, check the MLS, and assess repairs. So don’t burn potentially great partners by throwing garbage at them. They are also getting quite tired of running into more landing pages that require them to enter their details only to find more junk.

Instead, start with some really great deals. If you’re going to put them on the web, post them and let serious buyers contact you and make a deposit right away, don’t pass them by. Contact those who attend local investment groups and those who have made recent cash purchases or ask your title company representative for referrals.

Access to flash financing

Access to flash financing is essential to ensure you can take advantage of the best opportunities in distressed properties. Even if you’re cash rich now, at some point your money will be tied up just when you hit that really good deal. So make sure you have a transactional lender at least as a backup to provide fast 100% instant financing for the big guns that come along.

Quality product

Be realistic about what you can move houses quickly. Everyone knows what kind of discount homes they are looking for today. Listing houses for 75 and even 60 cents on the dollar is not going to inundate you with offers. Smart investors know that properties are easily bought for 40-60 cents on the dollar anywhere and REO mass buyers even pick up portfolios for 20-40 cents on the dollar. If you want to make a lot of money quickly, think about volume. For low, sell low. There is plenty of inventory available and with access to flash financing you can pick it up around the clock. If you can make $2,500-$5,000 quickly per deal, go for it.

Yes, sometimes real estate agents can be an asset, but you need to offer properties that can’t be found anywhere else. The exceptions might be if you can find a really tasty short sale or win an incredibly low offer on a HUD home. Although you will find much success even sending handwritten letters to struggling homeowners and through leads from bankruptcy and divorce attorneys.

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