Location-based marketing can be an integral part of how much business you’re generating. Marketing is the foundation of success, and many vendors and businesses are now trying to reach their consumers through location-based mobile marketing. This form of marketing connects with consumers through the way they use their mobile devices. Apps on phones now offer information through navigation apps, Check Me In, Four Square and various other downloads.

When consumers use the applications to search, the companies of that specific location will be displayed with their advertising and basic information. The whole idea makes a lot of sense because, on the one hand, the ad is not intrusive to the prospect, since they are looking for information to begin with. Second, because our mobile phones are mobile, they are used extensively for information on the go. When an ad is displayed on a mobile phone, people are looking at it.

Businesses use location-based mobile marketing not only to target new customers, but also to reach existing customers. With the use of short codes and text or sms services, customers can opt in and out of messages from any business they wish to receive offers from. Consumers who use short codes are often the first to know about upcoming promotions and events. Even when the mobile ad doesn’t immediately generate business, it plants a seed in the viewer’s mind.

Businesses are more likely to be frequented by a person who lives or works in the same locality in which they operate. Often times, most people tend not to travel for shopping unless the money saved is unmatched anywhere else. Normally, people shop fairly close to where they live. In addition to reaching local shoppers, mobile advertising allows businesses to reach customers on the go who may be from out of area.

One type of mobile app can save a customer money on a product by scanning the barcode of the item the customer wants to buy, the app tells them if another business has the item at a lower price. People search for movie times, restaurants, and more on their cell phones, so incorporating a special offer into ads gives businesses an edge. “It’s all about location, location, location!” is a popular saying in the real estate world. For businesses using location-based marketing, the numbers and clicks prove it.