Blogging is a great way to earn an income and promote your business, or just have a place to talk about your passion.

If you do at least these three things, you can have a super successful blog. You can have a blog that attracts an audience that wants to read what you have to say and take your advice, and who come back regularly for more.

All successful bloggers have three things in common:

1. They blog regularly
2. Post unique content
3. They publish audience-focused content.

One way to keep up with blogging is to create a blog posting calendar. A blog posting calendar will take into account upcoming major events, product launches, and other topics, helping you work ahead to keep your blog filled with interesting and relevant content.

To make a blog post schedule, you must first make some determinations, such as:

How often will you blog?

First determine how often you plan to post a blog post. This could be daily, weekly or whatever you choose. This helps you know how often you’ll need to write blog posts and when you’ll need to publish or schedule them.

Who are you blogging for?

Write a few different personas for your audience so you can tell who you’re writing blog posts for. It can help you stay focused better if you can look at these people when you’re ready to write.

What blog categories will you use?

Depending on your niche, you will need to choose a few categories that a post will fall under when you blog. Distributing the categories can help you create more interesting content. For example, if you have a blog about Labrador Retrievers, some categories might be Rescue Labradors, Food, Exercise, Training, Chocolate Labradors, etc.

Are there any upcoming events or product launches?

Are there any upcoming events related to your niche? For example, is there a conference coming up or are you (or someone else) launching a new product that is perfect for your niche? Keeping up with these dates can help you create content that will entice readers to buy the item at launch.

Once you’ve determined this information, you can start brainstorming content ideas to coincide with upcoming events, product launches, and industry news. Among those types of blog posts, you can publish other types of posts such as educational, informative, interesting, and fun blog posts.