With each passing day, Google is refining or updating its algorithm just to satisfy its users. And to complete the task, a series of featured snippets have been added that respond to user queries. So, to beat the competition and meet new Google updates, you need to be in the featured snippet. But before that, it’s important to understand what it is and how you can take advantage of its benefits. So, let’s dive into the details.

First of all, featured snippets are just selected search results that are displayed at the top of Google results, especially when searching for a query. It directly displays the content of any of the main web pages that respond to user queries to the point. It is important to get more clicks on your website as it not only increases traffic but also the chances of conversion. Therefore, you should optimize your content or web page for the same. Now the question is how to make it possible as the competition is extremely high. So here is the answer, follow these simple tips for positive results.

• Summarize the answer in a paragraph or bullet points: Google will only choose your content to display in the featured snippet if you summarized the answer to the point. No matter what the format of your content, be it paragraph or bullet points, it has to be concise and to the point to be in that position. Therefore, you should not miss that point by optimizing your content or web page for the same.
• Add an image that targets the keyword: Google first crawls the keyword and increases your website’s rank, so you need to use content with a long-tail keyword or an image with the same to post in the featured snippet. The content captures attention and the images give it a visual touch that increases the chances of clicking on your web page.
• Your website has to be on the first page: Google chooses the content from the featured snippets of web pages on the first page that most valuablely answers the question. Therefore, the classification is an important factor that you should pay attention to before taking the next step.
• The structure does matter page: The page structure of your website can make or break your image not only in front of users, but also in the eyes of Google and reduce your chances of being featured in the featured snippet. So if you don’t want to miss out, design and optimize your page with header, title, description, meta tags and other necessary things.