A website with responsive web design is a site that can adjust to the screen it is used on, regardless of what device it is. Therefore, the website is reformatted to give the user a superior user experience that is suitable for their device and can give your site several advantages and also be in accordance with Google’s recommendations.

Increase in the use of mobile devices

Over the last five years, mobile browsing has grown very rapidly, and more recently, with the launch of 4G, it has become almost as fast as desktop browsing. On top of that, the price of data plans has routinely dropped in recent years, meaning an increasing number of people can comfortably spend hours tossing and turning on their phone, with no financial repercussions.

It is important to have a responsive web design that works best on the screens of a smartphone or other mobile device, because a large number of people could be using your website through a smartphone or tablet.

Benefits of responsive web design

With a responsive site, all content and pages adapt to all screen resolutions and devices. Whether you’re viewing a site on your cell phone or laptop, it’s connected and easy to navigate despite different screen sizes. Providing an ideal customer experience no matter how you look at it, responsive web design means your user can read and navigate the web page with less resizing and scrolling.

Responsive web design can improve the user experience, which will turn into a positive impression of the brand and the business. If the customer can easily access the site on all platforms, they will probably come back to the same site for more business in the future and it will most likely mean a higher conversion rate for the website. Actually, as we know, where so much traffic comes from mobile devices, it is essential that you take this factor into account throughout your website.

Responsive website design is now also important as a ranking factor. Responsive websites will generally load faster, which will likely support website rankings and decrease bounce rate. Responsive web design can also facilitate social sharing, it helps to increase brand audience.

SEO campaigns and website support are also a much smoother process with a mobile-optimized website. Responsive web design implies that you only have 1 website to take care of; It’s also faster and more affordable than building a standalone mobile app on top of your desktop website.

Responsive web design is especially crucial for eCommerce sites

Do you know what is one of the most serious problems for online stores? Abandoned shopping carts. People get bored or chicken out in the middle of the registration procedure and basically leave. Billions of potential sales disappearing.

You have to ask why people are abandoning their purchases, and beyond the obvious doubts, you have the fact that a large part of online stores still have long and challenging registration forms, a problem compounded by low responsiveness. .

The less you require customers to make purchases on your site, the more offers you’ll appreciate. By incorporating responsive design, you are gaining an edge over the competition and giving your customers an uncontrollably smoother experience.

web positioning and digital marketing

Mobile speed and responsive web design have long been confirmed to be an effective ranking factor used by search engines to decide how websites rank, so ensuring mobile-optimized design is a priority that improves the performance of your website in more ways than one.

Another refuge is that mobile devices are much more social media friendly, and users are much more likely to exchange social media links to websites on mobile devices than on laptops or PCs. And in general we know how important social media marketing can be for any business.