Market Research 101

The number one reason why beginners fail at internet marketing is because they skip the most important step of all, which is market research. Most people start out by choosing a product to promote without first making sure that there is actually a hungry market to buy it, which should be the other way around.

Find a hungry crowd

In order to make a lot of money fast with internet marketing, you need to understand the needs of people who are searching the internet. The best markets are the ones that target people who are looking for a solution to a problem, a problem that occupies a large part of their mind. The higher the emotional temperature associated with it, the better. People are looking for an instant solution to their problems, which is why instantly downloadable information products are so popular, such as e-books.

The key is to target perennial markets like: health, wealth and relationships. Health problems, money problems, and relationship problems will always be around and are usually the kind of problems that keep people up at night.

There are hundreds of sub-niches within those markets to work with. Here are some examples:

Health Market

weightloss
baby does not sleep
Acne
Hypertension

With millions of Americans living without health insurance, the first place they look for answers to understand their problems before the doctor’s office is Google.

wealth market

debt
Mortgage’s trial
make money from home
Stocks and Investments

relationship market

teenagers taking drugs
divorces
online dating
child behavior problems

Find out where they hang out

Once you’ve targeted a niche, you need to find out if it’s profitable before you jump into it. Do some long-tail keyword research and see if there are any pay-per-click ads on Google search results pages. If you see a lot of paid ads there, it’s probably a profitable niche.

The presence of forums on a particular topic is also a strong indicator that a market is receiving a lot of attention, enough for people to buy information products about it.

Find a product that solves your problem

To find an information product to sell to the hungry market you’ve just found, there are several places on the Internet that you can go. ClickBank is one of them where it is easy to choose and promote products. The commissions are high and they have over 10,000 digital products to choose from.

put it in front of them

Then, in order to sell the product, you need to use as many Internet marketing methods as possible to make it visible to buyers. These are the most effective, just to name a few:

– Marketing of articles
– Web 2.0 properties
– Search Engine Optimization
– Video marketing

Even if there is a lot to learn about promotional methods, keep in mind that the most important part of your online marketing effort is market research. If it’s not done correctly, everything else you do will be a waste of time.

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