Businesses these days are in a bind, and why not? These are difficult times, with the world still reeling from the effects of the US financial crisis. Tough times call for tough measures, and that includes finding an advertising model that wrests a dating frame for the firm. But you have the one that won’t cost much, and you will still be able to produce the same desired results. Luckily we have one. It has been around for many years and yet it has been the most misunderstood. It’s called telemarketing.

Many people these days view telemarketing with a heavy dose of disdain. It really can’t be helped. Telemarketing has earned a bad reputation among the public as a disturber of the peace, and it’s an image that’s hard to shake. That’s not thanks to the many companies that have abused its potential. What was initially seen as the salvation of many struggling small businesses has become a tool for con artists and other scams to steal money from unsuspecting people. That’s how bad things had gotten in telemarketing.

It is good that things are being done to correct it. Professional telemarketers go to great lengths to clean up their ranks, making sure that only responsible and professional people can take even a single phone call. With the government passing laws to protect people from unscrupulous telemarketers, private citizens can finally have some privacy for themselves. A good example of this type of federal legislation is the creation of a Do Not Call list. Now, scammers and other criminals will no longer be able to freely call people, lest they end up on the wrong side of the law.

As for professional telemarketing itself, lead generation and appointment setting have become a more common need for telemarketers. Telemarketing services these days are more involved in business-to-business, or B2B, transactions. This is a very lucrative venture for telemarketers and the businesses they serve. First, they can get the right reaction from the people they call. And since companies also need other companies to do business with, telemarketers can be the perfect intermediaries for this.

Also, other marketing tools cannot achieve the same level of market penetration compared to what telemarketing can. Do business executives spend their time watching television or listening to the radio? No. They are busy people who can only be reached by phone. Now this is where telemarketing shows itself best. TV and radio can’t do much, but if you really want to get a foothold in the business you’re interested in doing business with, then telemarketing is for you. Executives and other decision makers prefer to speak directly with developers so they can make a quick decision on the matter. And telemarketers are the best at it. That’s the beauty of a tool so often underrated.

So where does that leave you? Setting appointments and generating leads is possible with telemarketing, and it doesn’t take a genius to tell us that this job is perfect for telemarketing. You can get people’s attention as the phone rings constantly. It has this personal touch that many people prefer when something is announced to them. There is that magic in the trade where you can get a positive response from the people you call by name. And you won’t run out of companies that are willing to work with you. Many are already reaching out to companies in need of an effective advertising tool. The only thing left is for people like you to return their hand.