For a long time, fashion has been perceived as something foreign and not essentially African. However, the roots of African fashion go back as far as can be remembered. From the vibrant sisal skirts that were an important part of African dances to the Kanga, which is now an iconic fashion garment, featured on haute couture catwalks around the world; albeit subtly, fashion has always been a part of the African lifestyle. Recently, the fashion scene in East Africa has seen a growth spurt accompanied by several runway shows organized every other day and an equally large number of designers competing on the same level as international designers.

Fashion shows in East Africa are glamorous events that attract a wide range of fashion enthusiasts from all over Africa. Fashion with a purpose is a recurring theme for most of these windows, often organized to raise funds for worthy causes. Fashion High Tea, Fashion Café and Trendz Kenya Fashion Festival are some of the annual fashion events that have gained popularity in the East African region. Trendz Kenya Fashion Festival is a relatively new fashion event taking place in Kenya; Having hosted its third edition this year, the event brings together fashion designers and models from East Africa and the rest of Africa to showcase their designs.

Fashion is also a big part of East African pop culture. Select designers have a large following with celebrities and public figures. Not only celebrities but East Africans in general have embraced fashion and simply want to look good. East African men have also taken up fashion, with some taking up modeling as a serious career. Designers like John Kaveke from Kenya and Black Bird Jeans based in Kenya and New York primarily cater to men’s fashion needs.

The Miss World beauty pageant has also contributed to the growth of fashion in East Africa. Miss World representatives from East Africa also turn to local designers for stylish outfits to adorn during the big event. Various fashion-oriented TV shows have also gained popularity in East Africa and at the forefront of these shows are creative creations. from local designers.

To a certain extent, fashion in East Africa has also moved to the political scene. During election campaigns, political hopefuls hire the services of local designers.

The fashion scene in East Africa is undeniably thriving and its growth is expected to reach greater heights in the near future.