How to market a spa or salon efficiently, it all starts with an effective site. Your website should be the foundation of your online approach to finding new customers. However, there is much that pertains to how to efficiently market a spa or salon in a way that produces results. The results you want are new buyers, but you also want repeat customers.

A powerful website can help your salon or spa achieve both at the same time. When you have a site that ranks highly on Google for “Houston Hair Salon” or “Boston Day Spa”, you have the opportunity to get a lot of new business. If your website also captures email addresses, you may have the opportunity to get more business than you can handle.

However, there is certainly a challenge you need to overcome regarding how to market an online spa or salon efficiently. Successful online marketing and advertising requires a website that incorporates many factors to bring you new customers on a regular basis. Before you get to that point, you may need to understand what your solutions are and exactly how your salon or spa can generate additional sales and profits using your website.

Online marketing and advertising is all about finding potential prospects, the use of technology like email and text message advertising is all about getting repeat customers. A highly effective website will involve distinguishing your Salon or Spa from your competitors along with your “Unique Selling Position” for potential prospects to choose from.

Internet marketing and advertising help make all of this possible by giving you the tools you’ll need to build your brand, as well as establishing much more visibility for your salon or spa. Let’s take a closer look at how an efficient website can help you connect with your close audience.

Many salons and spas currently do not have a website yet, that is a massive mistake. And, if they have a website, their website is not visible online because it may have a very low Google ranking. Your website is truly the storefront of the Internet business. With almost everyone using the web, it’s critical that your salon or spa have an effective online presence.

Not just any website. Your Spa or Hair Salon website should be built and managed in a way that brings you more clients and profits, and that is the whole point of having one. It needs to be professionally designed, easy to navigate, and incorporate the right conversion tools if you want it to work for your salon or spa.

Some research has shown that around 92.3% of people use the internet to search for local beauty salons or day spas. Some of the items they are looking for are your list of solutions, how many years you have been in business, business phone number, photos, video testimonials, and customer reviews.

However, when you don’t have a website, or have one that is definitely lacking in some critical elements, you may be losing customers to competitors who aggressively advertise your spa or hair salon online. In case you have a site, let’s take a closer look at the biggest reason why it might not bring you more sales. The most common problem is that your website lacks visibility.

Why have a professional website if nobody sees it?

Your potential consumers are using Google to find spas or hair salons in the neighborhood to get information about them before scheduling their appointment. I’m sure you do the same thing up front before you decide to work with a particular plumber or dentist or handyman services.

Search Engine Optimization (SEO) and Google+ Business are two productive ways to make your Spa or Hair Salon site visible to local customers when they search for a Spa or Hair Salon online. Google Business is a location-based listing center that places your spa or hair salon on Google Maps. Google Business is like the new yellow pages book, but it’s online.

Instead of flipping through the yellow pages to find a business in their local area, potential customers simply go online and try to find businesses like theirs in the Google business directory or Google search. Google Business was created so business owners could establish a more visible “local” presence and make it easier for locals to get information about them. However, you will need to have an optimized website and listing to rank highly in Google Business.

However, many business owners have not claimed or verified their website listings on Google Business. Until a listing is claimed, it may contain incorrect data, which could negatively affect your Google Business ranking.

How to market an online spa or salon efficiently, is not just about having an efficient website, but you need to have a website that ranks high in Google search and Google+ business directory. The wording you use to describe your website’s title, description, and top paragraphs can have a significant effect on your listing position, which also affects the number of new customers you receive online.