Your logo represents your business.

You are not the one who makes the first impression: this is the job of your logo. Nowadays, people are too busy to stop, talk and get to know each other. All they have to do is look at your profile on the web and see if you are credible. When they are convinced, they will contact you to ask for a quote.

So where are you in the picture? Typically, it will arrive in the latter part of the sales cycle. You have to wait until they google 10-15 of your competition.

It allows you to gain trust.

When you need a logo, you may be just starting out or trying out another market, such as selling to high-end clients or providing other services. In any case, you are a newbie in the industry. Your competitors have more experience and reputation.

So why should people notice you? They don’t know anything about you. Even if you tried harder than the others, no one knows. Like everyone else, I would definitely say that I could offer them the best price and service. So why should potential customers waste their time with you instead of contacting your competitors?

Is it because of your ads that appear but there are numerous ads every day? Can we interpret what our eyes see? People wouldn’t spend time reading every line of text. Therefore, people see if they can trust you through your logo. When you impress them, they’ll keep reading your offer; that’s why a logo, even if it’s too small, is very important.

They can relate to that.

It’s natural to be curious when a logo looks too strong. However, can it be trusted? No. The same is true when it comes to your logo. If your target audience can relate to it, trust can be easily built.

It allows you to be decommodified.

Have you heard of the price war? For example, you are a plumber. Would you like to continue undervaluing your competition until you both appear to be selling for charity? Of course not. In that case, let your logo speak more about your niche.

Show your competitive advantage. Apple and Samsung have never competed on price. Although the mobile phone market is very saturated, the iPhone X is the most expensive phone in the world. So, it’s all about presenting your niche. The first step in showcasing your unique selling proposition is through your logo.

Makes a connection.

If you think about your target market and competitive edge when designing your logo, your logo will make a connection with potential customers who see it. The moment it is clicked, you will be recognized and can gain your trust immediately.

It gives you an edge over the competition.

If your company offers something unique, your logo should be designed around it. You’ll stand out from the crowd, even if it’s overcrowded, because you have the right things to say to the right people, in the right way.