We take care of a lot of things while developing a new website, but we rarely worry about domain name disciplines. Domain names often act like a behemoth when it comes to creating influence over click-through rate, typing traffic, branding, trust building, word of mouth, offline advertising, and garnering more attention online. the SERPs.

So, from all aspects, we need to make sure that the domain name sends the right signals to get the most value. These are the main credible points to help you create the right domain name.

1. Choose the right extension – Although the most popular extension is.com, that does not mean that one should quickly opt for it without taking into account the following factors:

• The purpose of the website: If it’s a business-oriented site, then a.com or .biz might be worth it. But on the contrary, if it is intended for organization, then .org is the most viable option. Therefore, choose a TLD that is closely related to your domain.
• Orientation to a local area: If the domain points to the local geographic area, consider SEO first. There are about 200 different country code TLDs, choose the one that matches the country code of the users website.

But if the goal is global in order to rank better in search engines, than.com is the most preferable option. Apart from that, here are some main extensions that can be used depending on your usage:

• .co: short for business, commerce, and community.
• .org: non-commercial and non-profit organizations.
• .net: Internet infrastructure technical sites.
• .biz: business or commercial use, such as e-commerce sites.
• .info: informative sites.
• .me: blogs, resumes or personal sites.

2. Be brief and insightful – Choose a domain name that is simple, short and easy to associate with your brand. It should be easy to pronounce and clearly informative and imply what your business is about.

3. Use a broad keyword – In 2019, it is strictly NOT to use keyword rich words in the domain name as Google is moving away from exact and partial match domains. For example, don’t opt ​​for website development (dot)com or iosdevelopers (dot)com; instead, choose a brand that encompasses your work. Think like webnerds(dot)com, appgeeks(dot)com. More condensed can be to invent your own unique brand like amazon(dot)com, Codiant(dot)com, etc.

4. Avoid numbers and hyphens – Don’t mislead your audience with spelling confusion. People who hear a number in your domain name can type it numerically or in characters. Still, if you want to include a number, you can purchase both variations (numeric and character) and redirect to the correct one.

5. Beware of trademarks – Research your domain name before finalizing it. You must not infringe any of your competitors’ trademarks. Otherwise, you may succumb to legal action, in the worst case.

6. Don’t be late – Fortunately, if you get the desirable domain name available, act fast and register it as soon as possible, as the domain name sells fast.

I hope this article develops an effective strategy for choosing a winning domain name. If you are still stumped and out of ideas to choose one, you can also seek the help of the website development company that you have hired for your dream project. The digital marketing team of software companies have a wealth of experience to help you with this.