Link building is one of the most critical factors of search engine optimization or SEO. If you want to stay ahead of the competition, you need to implement results-based link building techniques that will get you better links than others. So, take a look below at some of the powerful link building strategies you can consider using.

# blog commenting

Although this method of link building is a topic of debate among SEOs, its effectiveness has never been denied. You should simply avoid associating with professional link builders who employ commenting software. Also, you should not try too hard to include keywords in your comment.

# internal link

Internal linking is one of the easiest link building tactics. This is because the link location is within your website and that provides freedom to manipulate links for search engine crawlers. When done correctly, internal linking helps search engine spiders find new content on your website. In addition, it makes it easy for your visitors to navigate your website and quickly find the information they are looking for. The best place to insert internal links is within your article, but make sure not to group them at the end of your content.

# paid links

Paying for links can significantly increase the chances of your website getting a top position in search engine rankings. However, you need to be careful when selecting the best blog or website, the best web page, and the ideal place on the page for your link. If the link is placed within an article itself, it will be in your best interest. Make sure you don’t use link brokers as they never provide good links. Consult professional SEO experts to understand the finer details of how paid links work.

#Social Media

Social media links are all nofollow, which means that when it comes to building page rank, they are pretty much useless. However, when making use of social networks, the objective is not to increase the ranking of the page. The main goal is for your links to grab people’s attention on various social networks. With this link building tactic, you can expect to get links from outside of social networks, through the people who are within them.

# guest blogs

Guest blogging remains the simplest and most effective of all link building techniques. They are also the most popular. But, guest blogging has changed over the years. In order for your blog to be published on a high authority website, you need to ensure that the blog is meaningful, relevant, and provides value to readers. You have to do some deep surfing on the internet to find websites in your niche that accept guest blogging submissions. Your blog should be designed in such a way that it compels readers to find out more by clicking on your business link provided in the author bio. Alternatively, you can also find and request an influencer to become a guest blogger for your own blog section. With an influencer blogging on your website, the links will follow quite naturally.

# Infographics

In the realm of SEO, link building using infographics has been quite effective. However, a successful infographic link building campaign is only possible if you choose a topic that is both relevant to your domain and also interesting with lots of information. Once you’ve created an infographic, building backlinks will be as easy as reaching out to popular bloggers and submitting them to their directories.

The strategies mentioned above are generalized and not specific to any industry. If you want a more customized solution for your business, it is highly recommended that you contact an experienced link building agency.